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KMID : 0613620210410020277
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Health Social Welfare Review
2021 Volume.41 No. 2 p.277 ~ p.290
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The Effect of Multi-component Alcohol Interventions on Alcohol Use at a Professional Sports Stadium
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Jekarl Jung
Kim Kwang-Kee
Kang Hee-Won
Choi Min-Joo
Kim In-Kook
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Abstract
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It is increasingly recognized that alcohol consumption is a key factor in harms caused by alcohol misuse at a public place like a professional sports stadium, where family members, including children, come together to enjoy sports events. This paper aims to describe the prevalence of alcohol use and to analyze the effect of multi-component alcohol interventions on reducing alcohol consumption among spectators at a professional baseball stadium in Seoul. Data under analysis were derived from annual reports of 6 years, from 2014 to 2019, on alcohol use and policy implementation monitored at Jamsil professional baseball stadium, initiated by Songpa Public Health Center(SPHC). A time-series analysis was employed to examine the trends in the prevalence of alcohol use at sporting events over a period of 6 years. In 2015 the Korea Baseball Organization initiated a campaign, SAFE, a multi-component intervention to reduce alcohol-related problems at sports venues across the nation. The campaign included restriction on alcohol availability by imposing alcohol restriction on entry, the prohibition of alcohol sales after 7th inning, the imposition of drink limit per person. In addition to the campaign, SPHC mobilized a coordinated effort to support the campaign through sharing information on annual monitoring reports of alcohol use and advocating for stricter enforcement of SAFE policy among stakeholders including a civil society, professional baseball clubs, a venue management agency, and public health professional. ARIMA analysis showed that the campaign contributed to reduction of prevalence of alcohol use, from 42.2% to 18.3%. The results suggest that the restriction of alcohol availability at sporting venues, even though it is self-regulated, lead to reduction of alcohol use if implementation of it is closely monitored with community mobilization followed. Policy implications for health promotion were discussed.
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KEYWORD
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alcohol use at sports venues, restriction on alcohol availability, ARIMA, community mobilization
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